Game dev strikes back on Female Armour Syndrome

Today Gamer Girls are an accepted part of the nerd landscape. They school you at FPS and then somehow have time to make amazing costumes for conventions. Somehow though the art departments of most game developers have really never gotten over Female Armour Syndrome and the need to sell games using sexy ladies.

A female data scientist at Meteor Entertainment pulled a prank to make a great point about their Hawken mechanic poster - by working with an artist Sam Kirk to create an equally sexy poster starring a man. With a simple non violent protest she highlighted how women were being portrayed in their marketing material and convinced the CEO to listen to her voice. 

What a great story and the outcome is some great artwork. Kudos to you.

More at http://thehawkeyeinitiative.com/post/50432219744/special-guest-edition-the-hawkeye-initiative-irl